Muslim Charities Convention
A convention site that was ready before the doors opened.
- Sector
- Event website
- Scope
- Programme, speakers, exhibitors, sponsors
- Year
- 2025
- Built with
- WordPress + Bricks
- Live site
- muslimcharitiesconvention.org
Who they are
The Muslim Charities Convention is the UK’s largest gathering of Muslim-led charities, the one event where the sector’s leaders, fundraisers and volunteers are in the same building. It runs an annual programme in London with speakers, exhibitors and commercial sponsors.
The challenge
An event website has a property nothing else I build has: an immovable deadline. The convention happens on the date it happens. The programme has to be live and correct while people are still deciding whether to come, the speaker lineup keeps changing until the last week, and thousands of people need to find where, when and who is speaking without phoning a small organising team.
There is no “we will fix it next sprint”. There is only ready or not ready. And because the convention carries exhibitors and sponsors, the site is not just information: it is the shop window those commercial relationships are judged against.
What I built
A programme attendees actually use.
Speakers, agenda and sessions, structured so the organising team could update the lineup themselves in real time as it evolved. The details people came for, correct on the day they checked.
A shop window for exhibitors and sponsors.
Dedicated exhibitor and sponsor sections, so the organisations paying to be in the room could see exactly what they were getting, and see it presented well.
Built for the announcement-day rush.
Managed hosting, SSL and professional email, configured so the site absorbed the traffic spikes that arrive the moment a lineup drops and registration opens, rather than buckling at the exact moment interest peaked.
Findable before the event, not after.
On-page SEO delivered ahead of the convention, so the people deciding whether to attend could find the programme when they searched for it.
Registration and ticketing ran outside the site. My job was everything that persuades someone to register in the first place, and everything that has to stay standing once they do.
Running an event with a date that will not move?
Talk to me early. Event sites reward a head start, and the work is far cheaper before the lineup is announced than after.
Book a 20-minute call