All work Legal advocacy

ICJP

A platform that stays standing when the world is watching.

Sector
Legal advocacy
Scope
Full platform, hosting, email, SEO
Year
2024
Relationship
Working together ever since
Built with
WordPress + Bricks
The ICJP homepage

Who they are

The International Centre of Justice for Palestinians is an independent organisation of lawyers, academics and politicians working across the UK, EU, USA, Canada and the Middle East. When a major development breaks, journalists, supporters and policymakers land on their website within minutes, and what they find shapes whether ICJP is treated as a credible legal voice or overlooked.

The challenge

ICJP’s work lives and dies by news cycles it cannot schedule. Before we worked together, there was no dependable infrastructure underneath the organisation: no professional email system, no hosting environment built for sudden attention, and no website that could publish a legal briefing quickly and hold up when tens of thousands of people arrived at once.

For most organisations, a slow website is an inconvenience. For a legal advocacy organisation, it is a credibility problem at the exact moment credibility matters most. A journalist who cannot load the briefing quotes someone else.

The ICJP news and legal briefings section
Briefings and statements, published by the team without a developer
The ICJP homepage on a mobile phone
On a phone, where most people arrive

What I built

A publishing platform, not a brochure.

News, legal briefings, projects and events, structured so the team publishes a statement in minutes. No developer in the loop, because news does not wait for a ticket queue.

Infrastructure that expects the spike.

Managed hosting configured for sudden traffic, SSL, security hardening, and professional email across the organisation. The boring foundations, done properly, are what let everything else work under pressure.

Findable when it counts.

On-page SEO so briefings and statements surface when journalists and researchers search, which is how legal advocacy actually spreads.

ICJP has stayed with me on an ongoing care plan since launch. When your work involves this much scrutiny, you keep the infrastructure partner you trust.

Does your site hold up when attention peaks?

If your organisation's biggest moments are also your website's most fragile ones, I will record you a free health check: speed, resilience, and what I would fix first.

Get a free health check